Do you remember the commercials they had during the NCAA Tournament that focused on people in real life fixated on college rivalries from years past? For example: the one with the guy surrounded by Texas Longhorns stuff, celebrating his daughter's birthday glumly because it falls on the same day as the 2003 Final Four game where Carmelo Anthony and Syracuse picked Texas apart?
No?
Here it is.
With that in mind, here is my...
Commercial Idea!
A blazing house is the first image. Intense music comes in as we cut to a low-angle tracking shot of a fire engine screaming down the street. The firefighters pull up and run out of the car. We follow over the shoulder of one firefighter in particular who has a Michigan "block M" decal on his uniform. He grabs his axe -- painted yellow and blue -- and runs into the blaze alone. At this point, it cuts to dark, shaky, Blair Witch-style camerawork following the firefighter through the house. The music stops and he perks up after hearing a young voice shout "Help!" He darts up the stairs, dodging falling beams, and runs into the room where the voice is coming from.
He immediately sees a young boy of 10 or so trapped under a burning beam, who screams and cries for the firefighter to save him. The fireman rushes over, but just before he reaches the child, he looks to the wall and notices an Ohio State football poster, an Ohio State pennant, and a replica Buckeye helmet sitting on his dresser. Cut back to the firefighter's face as he looks stern and PISSED. As he turns, cut back to the crying kid who reaches his hand out in desperation. Cut back to the firefighter running out of the room, a big Michigan decal on the back of his uniform.
Sorry, I know this is awful, but come on, it would be kind of funny.
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